Fractional CMO for Premium Brands

12+

Years across
B2B & B2C

About

Every strong brand
starts with truth

My name is Clementina Mill - I am a marketing strategist that also works as an external CMO, and a storyteller on projects. For more than a decade, I have worked with brands across B2C and B2B markets, helping them turn positioning into intentional, measurable growth.

I work closely with founders, CEOs and leadership teams who don't want marketing "activity", but direction - brands that understand growth is not about doing more, but about doing what has meaning and a goal.

12+ years building brand and marketing strategy across B2B and B2C
Managed marketing functions across educational, FMCG and pharmaceutical sectors
4 years in private practice - currently working across boutique retail, hospitality and health & wellness brands
University of Essex, UK - graduate in International Relations and Politics

Member, Marketing Board @ FEBcommunity - Female Entrepreneurs Bulgaria

"Not trends or templates - just the truth about who you are, what you stand for, and where you are going."
Clementina Mill

Vision & Mission

To help each brand find and prove its truth in the market.

I extract that truth from every brand I work with, and translate it into a strategy that stays brand-led - never templated, never borrowed from trends - so growth stays intentional, measurable over time, and true to who the brand already is.

Values

Truth before trends

Every strategy starts with the brand’s identity, not with what is popular.

Clarity over noise

Clear positioning always outperforms constant activity.

Consistency beats speed

Long-term success is built through focus and discipline, not random actions.

Strategy first, execution second

Running ads with no clear direction cannot lead to sustainable growth.

Partnership mindset

I don’t “run ads”. I work with clients as long-term growth partners.

Areas of Expertise

Strategic marketing that serves brand growth

I build and manage marketing systems aligned with business goals, brand identity and long-term growth - remaining the main strategic lead and point of coordination.

Ways to work together

Fractional CMO - ongoing marketing leadership for a small number of long-term partners.
Brand strategy & identity - positioning, identity, storytelling and website, as a defined project.
Launches & campaigns - a one- to two-month concept for a launch at home or abroad, built to bring leads and sign-ups.
Private brand experiences - closed-circle events for a precisely targeted audience, on request.

Brand Strategy & Positioning

Defining brand truth, market positioning and messaging - the foundation every engagement starts with.

A brand without a clear foundation becomes inconsistent and forgettable. I define market positioning, ideal client profile, tone of voice and messaging - so that within seconds, anyone visiting the brand knows exactly what it stands for.

Marketing Consulting for Brands

One-time or recurring strategic consulting for founders and leadership teams.

Strategy is the bridge between a brand’s vision and its results. Starting from the brand’s own strategy, I work through messaging architecture, communication pillars and growth direction - delivered as a single session or an ongoing advisory relationship.

Events, Concepts & Campaign Production

Boutique B2B and B2C events, campaign concepts and productions, cross-brand collaborations and gala representation.

From intimate boutique evenings to larger-scale collaborations, I design and produce experiences that put brands in front of the right audience - collectors, business leaders, industry partners. Larger-scale events are planned with extended lead time to secure the right collaborators and venue. One-time activations or ongoing event partnerships.

Website & Digital Infrastructure

Websites built on brand identity - and on the metrics and UX that make them actually perform.

With my business partner, we build websites with clear user journeys, purposeful UX, SEO fundamentals, and analytics and tracking set up from day one - so the site doesn’t just look like the brand, it measurably supports growth.

Brand Storytelling

Collaborative work with the brand’s graphic designer to build a compelling, strategy-led narrative aimed at the right target audience.

Working alongside a brand’s own graphic designer, I build messaging rooted in a brand’s mission and vision - turned into engaging storytelling tailored to where it will live: website, offline materials, campaigns, or events.

Content Creation & Performance Marketing

Available only to ongoing clients, upon request, built on an existing strategic foundation.

Paid campaigns and social content only work when they follow a clear direction, strategy, and a well-defined target audience - and that only comes from a completed brand strategy that has already defined all of it.

Internal team training is available upon request - equipping in-house marketers with the frameworks to execute a brand's strategy independently.

Clients

Partnering with visionary brands

Building sustainable brands with clear positioning, mission and vision - and the marketing systems that turn that clarity into measurable growth.

Premium Interior Online Showroom

The Showroom

Marketing Consultant

A distributor of Italian premium tiles, fireplaces, and producer of natural stone products. For The Showroom I lead the digital strategy, Google & Meta Ads, positioning, campaign structure and B2B partnerships as an external marketing consultant.

Premium Guesthouse

VĀRA

External CMO

A premium guesthouse in Varvara, Bulgaria, with a modern interior and a swimming pool with mineral water. I started the marketing strategy from scratch - building the market positioning, brand identity, and implementation of paid ads, partnerships and posting plans.

Luxury Jewelry

VELMAR

Strategic Marketing Partner

Luxury jewelry house and the biggest importer of pearls in Bulgaria - specializing in pearls, fine jewelry, natural and lab-grown diamonds. Organising conceptual boutique cocktail evenings and guided experiences around pearls and natural and lab-grown diamonds; co-organizer for B2B events.

Global Fintech

UnifiedPost

External Marketing Consultant

Global fintech and digital invoicing platform. My role: marketing and communication strategy, B2B communication and educational guides for businesses.

Also trusted by

Fadi Ahmad, CFA Skin & Body by VK Innfusion Studio Protocol 13 New Career Lava Lab Banqup B Collagen Cristimi VitalHelp

FAQ

Questions, answered

What does a fractional CMO do?

A fractional CMO leads a brand's marketing at a strategic level without being a full-time hire. I define positioning, messaging and the marketing system, set direction for the team and partners, and remain the main point of coordination - so every activity follows one strategy.

Is a fractional CMO the same as an external CMO?

Largely, yes. "Fractional CMO" is the more common term in the UK and US, while "external CMO" is often used in Europe. Both describe a senior marketing lead who works with a company part-time, on an ongoing basis. Unlike an agency, a fractional CMO owns the strategy, not just the execution.

Do you take on one-off projects?

Yes. Alongside ongoing fractional CMO work, I take on focused projects with a clear start and finish: brand strategy and positioning, brand identity and storytelling, website structure and content, and launch campaigns of one to two months - including launches outside Bulgaria. Private brand experiences for a selected audience are available on request.

How many clients do you work with as a fractional CMO?

A limited number at a time, so each partner gets senior attention and a strategy that is followed through.

Do you work with brands outside Bulgaria?

Yes. I work with Bulgarian, European and international brands, across different markets depending on each brand's strategy - entering new markets, testing others and growing where the brand is already present. Before private practice, I led marketing for products made in Bulgaria and sold across European markets.

How does working together start?

With a free 30-45 minute introductory call about your brand, goals and where you are now. From there, the work can be an ongoing fractional CMO partnership or a focused project.

Do you also run ads and create content?

Only for ongoing clients, and only once the brand strategy is in place - paid campaigns and content work when they follow a clear direction and a defined audience.

Fractional CMO &
Brand Strategist
for Niche &
Premium Brands